Companies have always had to deal with change. In the past, by and large, change was predictable. Nowadays, change has become not only more rapid, but also more complex and ubiquitous. The Internet, Web 2.0 and the whole cluster of technologies that depend upon and enhance the Internet, brought about not just new products and services, but also new industries, new competitors, new ways to interact, and new business models.

Why is the Internet causing so much change? The e-mail is not that much different from a memo; an electronic invoice resembles its paper predecessor; and intranets look similar to the enterprise resource planning systems. The Economist compares the Internet to a chameleon:

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