There is so much news about Lync and mobile communications that has come out, I will make this post short, and hopefully sweet.
As both business and personal communications migrate towards multimodal mobile devices, online mobile apps, and “cloud” based software infrastructure, communication service providers (CSPs) and wireless carriers are becoming the focal point for BYOD offerings. Because legacy hardware-based network connectivity has always been difficult and expensive to develop and integrate, they are now becoming “virtualized” software functions to join business process applications and data storage by moving into “cloud” services.
My UC Strategies colleague, Michael Finneran, just posted an article describing how networking is becoming more flexible and controllable by applications. By becoming more software-based (Software Defined Networking), networking functions can now be more flexible and support a variety of end user needs, including multimodal person-to-person communication applications and integrations with business process applications (CEBP). This will also facilitate the service offerings of CSPs to business organizations to accommodate different vertical market needs of business organizations and consumers.
This trend was reflected in a recent announcement by Genband, and just reinforced by HP’s announcement at the Mobile World Congress in Barcelona of their Open Networks Functions Virtualization (NFV) offering which provides all the tools needed by communication service providers to develop, integrate, test, and support operational network services in a Software Defined Network (SDN) environment. This will simplify and speed up the network connectivity required for all modes of communications between people and online applications.
As BYOD and CEBP shifts communications to personalized multimodal devices and services, CSPs are becoming the starting point for end users who want their latest smartphones and tablets to connect with both legacy PSTN contacts and IP services. Business communications now include consumers who interact with many different organizations and online applications, using a single, multimodal mobile device. That will become the key driver for network flexibility that Michael discusses in his post.
Whether you want “UC” to mean “Unified Communications,” or, as Microsoft has proposed at their Lync 2014 conference, “Universal Communications,” makes no difference. End users are just looking for the service that will be multimodal, can be used with any device anywhere, and can be used to interact with online mobile apps in the “clouds.”
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