UBM TechWeb, the producers of a leading conference for enterprise UC deployment, Enterprise Connect, have just announced another enterprise-oriented conference that focuses on mobility, Mobile Connect 2012.
I have always viewed mobility as one of the biggest drivers for UC, so it is puzzling that they would try to separate the two. In particular, the Mobile Connect 2012 agenda seems to avoid any mention of the role that UC-enabled applications will play for mobility.
In all fairness, the program will cover many aspects of UC-enabled technologies from a mobile perspective such as:
- Mobile apps
- Business processes
- BYOD policies
- Security and governance
However, the concept of UC is to integrate all forms of communication and foster interoperability between the desktop and mobile endpoint devices. The fact that many end users will use their mobile smartphones or tablets for all their communications, only reinforces the need to “keep all the pieces in one box” from both a technology and management perspective.
So, while mobility is indeed a hot and increasingly important topic, I am surprised that it is being separated from the rest of UC-enabled applications. “UC” is not even mentioned once in the announcement, when it is absolutely foundational for mobility. The old wireless voice mobility (cellphones) is like the old desktop telephony which is being subsumed by more flexible, multi-modal smartphones and UC-enabled applications (including social networking).
We don’t really need to create new technology silos, but should be encouraging greater interoperability and consistency between all forms of contact with any type of endpoint device. This will be particularly important as hosted/cloud-based services will be taking over business technology responsibilities in many ways.
Don’t separate them, join them! OK?